The NSPCC is inspired by a belief that we can make a difference for all children. That’s why we aim to end cruelty to children in the UK. Even if it takes many generations to realise it, we achieve much more for children by having this inspirational vision.
The way we work
The NSPCC needs to deliver the biggest impact it can, but our limited resources are only a fraction of the government and voluntary sector’s budget for children.
So all of our service, advice, support, campaigning and education activities are driven by these four principles:
- focus on areas in which we can make the biggest difference
- prioritise the children who are most at risk
- learn what works best for them
- create leverage for change.
When we have an idea we think will reduce harm to children, we test it. We measure it carefully to ensure that it works. If it does we tell others, in order to make sure that these new ideas and services are taken up by them to help other children.