The Department of Marketing, with campuses in Antwerp, Brussels, and Leuven, is a relatively young and ambitious group of scholars. We are committed to excellence in research and teaching. We are a research-oriented department that conducts high-quality and managerially relevant research. Our research focuses on the three domains of marketing: marketing modeling, marketing management & strategy, and consumer behavior. Within these domains, our areas of expertise include among others: retailing (e.g., online and multichannel shopping, retail innovations, loyalty, retailer-manufacturer relationships); consumer decision-making (e.g., behavioral economics, consumer self-control); socially responsible marketing (e.g., fundraising, sustainable consumption, consumer ethics); service marketing (e.g., customer experience management, complaint management, service innovation); sport sponsoring. Our work has been published in major international journals like the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, and Journal of Service Research. We have many productive partnerships with industry
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Functie
Your full- or part-time assignment (minimum of 50%) will consist of research support in an intellectually enriching, open and creative environment. You will support a team of researchers in cleaning and structuring data for an ongoing project related to health events (see details below), plus help in preparing an event targeted to managers.
Project background: people can be confronted by health events in their daily lives like being faced with a disease. For instance, over 68,000 Belgians were newly diagnosed with serious non-communicable diseases like cancer (Healthybelgium, 2023). When consumers experience an individual health event, such as a cancer or diabetes diagnosis, their renewed focus on health may change their grocery shopping preferences. The goals of this research are to investigate (i) whether and how individual health events (e.g., cancer diagnosis) impact grocery shopping behavior, and (ii) how these effects vary depending on the event characteristics.
Task for research support: A first step in this research is to identify when a consumer is facing a health event. Via a collaboration with CBS in the Netherlands (Centraal Bureau voor de Statisitiek), we have access to consumers health data. The task of the research assistant is to dive into this data, with the goal to make an overview of the different health events that occurred, and to classify the events in terms of severity.
Event targeted to managers: The research assistant will also prepare a practitioner-oriented event that will focus on disseminating academic knowledge to retail managers. The tasks of the research assistant are to help in setting up the event, preparing communication and arranging the practical details.
The research assistant will be supervised by Prof. dr. Els Breugelmans and Prof. dr. Lien Lamey.
Profiel
• You have an academic master’s degree in the area of humanities and social sciences or other relevant fields (consumer sciences).
• You can demonstrate knowledge and skills in a statistical software (preferably R) for data cleaning, data structuring and data analysis techniques.
• You have experience with the use of big data sets
• You are able to work both independently and in a team.
• You have a very good command of English and Dutch (oral and written).
• Creativity and enthusiasm are considered important assets.
• You are highly motivated about contributing to cutting-edge research.
Aanbod
We offer a fixed-term employment as a research assistant (100%) for three months, or a lower appointment (minimum 50%) for an equivalence of three full-time months. The starting data is flexible but no later than April 2025. The salary scale linked to this position is salary scale 43.
Interesse?
Meer informatie is te verkrijgen bij prof. dr. Els Breugelmans, tel.: +32 3 201 18 82, mail: els.breugelmans@kuleuven.be of prof. dr. Lien Lamey, tel.: +32 16 32 69 54, mail: lien.lamey@kuleuven.be.
KU Leuven wil een inclusieve, respectvolle en sociaal veilige gemeenschap zijn. Wij omarmen diversiteit tussen individuen en groepen als een meerwaarde. Open dialoog en verschillen in perspectief zijn noodzakelijk in een ambitieuze onderzoeks- en onderwijsomgeving. In ons streven naar gelijke kansen erkennen wij de gevolgen van historische ongelijkheden. Wij aanvaarden geen enkele vorm van discriminatie op basis van, onder meer, geslacht, genderidentiteit en -expressie, seksuele oriëntatie, leeftijd, etnische of nationale afkomst, huidskleur, levensbeschouwelijke overtuiging, neurodivergentie, arbeidshandicap, gezondheid, of socio-economische status. Bij vragen over toegankelijkheid of aangeboden ondersteuning helpen we je graag op dit e-mailadres.
